New Zealand hops are the most sought after on the market right now. But why? They have a tropical flavour profile that aligns perfectly with the IPA craze, which could be the main reason. But is that it? Is this the reason why most brewers find access to them limited and they are thus so hard to come by?
In this article, we will dig under the surface a little and explore the different reasons why hops from New Zealand are in such high demand.
They are very tasty hops
The most obvious answer to why hops from New Zealand are so popular is that they help to make great beers. These hops are cultivated and processed to a high standard – not to mention they have a flavour profile that suits the beers we like to drink – so it makes sense that they are highly sought after. New Zealand hops are also unique in their chemical composition, which is partly down to the New Zealand terroir, meaning that the individual essential oil and alpha acid composition cannot be replicated elsewhere in the world.
They are hard to come by
Beer writer Stan Hieronymus over at Appellaion Beer did some research following the 2019 New Zealand hops harvest which clearly shows why demand is outstripping supply at the moment. The quantity grown is tiny compared to other popular hops right now, so there is a mad dash and then they are gone. But things are looking up if you are keen to use types of New Zealand hops in the coming years…
“New Zealand Hops Limited harvested 44 percent more hops in 2019 than 2018. Production of Nelson Sauvin, one of the most sought out hops anywhere, increased 35 percent and Motueka 69 percent. However, demand — particularly for Nelson — continues to exceed supply. A little math makes it obvious why. Farmers in the American Northwest harvested about 107 million pounds of hops in 2018; NZ Hops 2.3 million.” (From Stan’s July Newsletter)
Insightful. Stan also mentions that New Zealand growers expanded their acreage by 70% this year, which is good news for everyone. At the same time, 90% of the 2019 crop was already sold before harvest, so it could take a while before we see the prices drop and for the hops to become more readily available.
A full report on the 2019 New Zealand hop harvest should soon be available at New Zealand Hops, grower cooperative website.
We love new things
There is also a very human reason why brewers are so keen on these hops; they are new. Experimenters and creators love new ways of creating their art. When a unique variety of paint comes out, artist flock to try it. When a new way of recording music is found, musicians must see what it can add to their sound.
Craft brewers are absolutely no different. When a new hop comes to town, they have to try it to find out what it can bring to their beer. It’s exciting. It is a new tool in their toolbox, something to improve the complexity of their beers with.
As dedicated hop growers and beer drinkers, we at Brook House Hops are very grateful that New Zealand hops arrived on the scene and we want to do everything we can to bring them over to the UK for brewers to play with. It’s a great time for beer right now.
Battery Hill Hops on tour
Recently, to cement our love of the New Zealand hop offering, we took the three Clayton brothers from New Zealand’s largest hop farm on a tour of UK breweries and brewing history. They found it fascinating and we had a great time.
Our partnership with them means that we can supply hops like Riwaka, Rakau, Pacifica and Nelson Sauvin in the coming years. At present, we have some 2019 Motueka in stock online, so get in there quick if you would like to brew with this extra-special, zesty beauty!